Shanghai Wells Pumpkin Planting Professional Cooperative was established in September 2006 with a registered capital of 500,000 yuan. It is a farmer professional cooperative led by Shanghai Wells Seed Industry Co., Ltd., which is mainly self-produced and sold. Its address is located in Jujiading District, Jiading District. No. 5062, Huyi Road, Yuanxin District.
The cooperative is mainly engaged in the planting of vegetables, fruits, flowers and seedlings and related technical consultations, the production of non-main crop seeds, the planting, processing and sales of special vegetables and pumpkin series, and it has built 500 mu of self-employed in the Juyuan New District of Jiading District. It operates a core production farm and also has multiple special production bases.
Since the establishment of the cooperative, the operation model of "company + base + farmer" has been implemented. There are strict management systems for production, including base operator training management system, planting base production management and technical operation specifications, pest detection and control system, and agricultural chemicals Use management system, plant protection staff management system, abnormal situation report system, processing packaging and product quality traceability management system, etc. to ensure the pollution-free and safe cultivation of vegetables. The parent company of the cooperative, Shanghai Wells Seed Industry Co., Ltd., has been committed to the introduction of new and special varieties from overseas and the purification and rejuvenation of local vegetable varieties for many years, bringing more high-quality varieties and more efficient to the majority of Chinese growers. It is always the mission of Shanghai Wells Pumpkin Planting Cooperative to bring the world-class and domestic leading high-quality vegetables and fruits of pollution-free cultivation to the citizens’ tables. The cooperative grows all kinds of vegetables, mainly green leafy vegetables, and selects high-quality, storage- and transportation-resistant, disease-resistant varieties that meet market demand, and the coverage rate of good varieties is 100%. Among them, the production of mini pumpkin varieties is the main feature of the cooperative, and it has also won the "Gold Award" at the first China Vegetable Expo. The cooperative provided various pumpkin varieties for the market, giving full play to the demonstration effect of the cooperative in guiding farmers to plant and driving farmers to get rich. From 2011 to 2012, the cooperative undertook the project of "Beibei Mini Pumpkin Market Promotion and High-yield Cultivation Technology" project undertaken by the Municipal Science and Technology Commission, which drove 30 farmers in the surrounding area and increased farmers' income by 2 million yuan, which was the promotion of new pumpkin varieties in East China and was optimized for optimization. The variety structure of the planting industry, agricultural efficiency and farmers' income have played an important role.
In addition, in recent years, cooperatives have adopted a variety of operating methods that broaden their business areas and optimize planting and breeding combinations to make full use of existing resources in order to achieve better returns. At present, the cooperative’s breeding business covers Meishan pigs, goats, salt lake grass chickens, ducks, geese and a variety of fishes, as well as the opening of new recreational agricultural strawberry gardens and dragon fruit gardens, which are well received by the citizens.
Relying on its own advantages, the cooperative was recommended by the Jiading District Agriculture Committee as the Shanghai World Expo Vegetable Base in 2009, and is currently also a standardized demonstration field in Jiading District; in 2012, it was rated as the first batch of demonstration cooperatives for farmers’ professional cooperatives by 12 ministries and commissions including the Ministry of Agriculture. Undertake the construction of a display platform for new varieties of special vegetables in Shanghai; in 2013, it was named "Shanghai Vegetable Standard Garden" by the Vegetable Office of the Shanghai Municipal Agriculture Committee. Since its establishment for many years, Shanghai Wells Pumpkin Planting Cooperative has been striving to expand its business while improving its ability to drive farmers to get rich. It has been committed to improving the level of cultivation technology guidance, optimizing the industrial structure, and improving product quality.